MATTA Fair is back on 3 to 5 April 2026 at MITEC, and if your travel agency has a booth, you already know what is coming: three days of non-stop enquiries, hundreds of walk-in customers, stacks of paper forms, and a WhatsApp contact list that will explode overnight.
The excitement is real. But so is the chaos.
Here is what happens at most travel agency booths: a customer walks up, asks about your Hokkaido package, your consultant scribbles their name and phone number on a form, promises to “send the quotation after the fair,” and moves on to the next person. By Monday morning, you have 200 leads on paper. By Friday, half of them are cold. By the following week, your team remembers maybe 30.
The agencies that win at MATTA Fair are not the ones with the biggest booth or the loudest promotions. They are the ones with a system that captures leads, sends quotations fast, collects deposits on the spot, and follows up automatically after the fair ends.
The MATTA Fair Problem Nobody Talks About
Every agency celebrates their MATTA Fair numbers. “We collected 300 leads!” “We had non-stop traffic for 3 days!”
But here is the question nobody asks: how many of those 300 leads actually became bookings?
For most agencies, the answer is painfully low. Industry estimates suggest that travel fairs convert 8 to 15% of leads into actual bookings. That means 255 to 276 of those 300 leads went nowhere.
Not because the customers were not interested. They were interested enough to walk up to your booth, ask questions, and give you their contact details. They went cold because the follow-up was slow, disorganised, or never happened at all.
The bottleneck is not demand. At MATTA Fair, demand is handed to you on a silver platter. The bottleneck is your system for handling that demand after the fair.
What Goes Wrong Without a System
During the Fair
Paper forms pile up. Your consultants write customer details on paper forms or notebooks. By the end of Day 1, you have 80 forms. Some are illegible. Some have no phone number. Some have the wrong package name because your consultant was rushing between customers.
No instant quotation. Customer asks “How much for the Turkey 10D8N?” Your consultant knows the answer but cannot send a professional quotation on the spot. “I’ll WhatsApp you after the fair.” The customer walks to the next booth and gets a quotation link in 5 minutes.
No deposit collection. Customer says “OK, I want to book.” You take their name and say you will send the invoice on Monday. The customer’s excitement fades over the weekend. Monday comes and they have changed their mind, or worse, booked with another agency who collected the deposit at the fair.
Duplicate efforts. Two consultants at your booth talk to the same customer at different times. Both promise to follow up. Both send quotations on Monday. The customer receives 2 different prices from the same agency. Professional? Not at all.
After the Fair
Monday chaos. Your team returns to the office with a pile of paper forms. They spend Monday and Tuesday entering data into Excel or WhatsApp. That is 2 days of follow-up time wasted on data entry.
No prioritisation. All 200 leads look the same on paper. But some customers were ready to book, some were just browsing, and some were comparing 5 agencies. Without noting the lead temperature, your team treats them all the same.
Forgotten leads. By Wednesday, your team is back to handling regular daily business. The MATTA Fair leads compete for attention with incoming WhatsApp enquiries, existing bookings, and supplier coordination. Without a dedicated pipeline, fair leads get buried.
No tracking. Two weeks later, your boss asks: “How many MATTA Fair leads converted?” Nobody knows. The leads were never tracked systematically. You guess. Probably 15 to 20 bookings. Maybe. Probably.
What a Solid System Changes
Now imagine the same MATTA Fair with a proper system in place.
During the Fair
Digital lead capture. Customer walks up. Your consultant enters their details directly into your system on a tablet or phone. Name, phone number, package of interest, budget, preferred travel dates. Done in 60 seconds. No paper. No illegible handwriting. And crucially, note the lead temperature: Hot (ready to book), Warm (interested but comparing), or Cold (just browsing).
Instant quotation. Customer asks about the Turkey package. Your consultant pulls it up from the product catalog, adjusts dates and pax count, and sends a quotation link via WhatsApp in under 3 minutes. The customer has a professional, branded quotation on their phone before they leave your booth.
Collect deposits on the spot. Customer says “I want to book.” Your consultant creates an invoice and shares a payment link. Customer pays the deposit via FPX or DuitNow QR right there at the booth. Booking confirmed. E-Invoice submitted to LHDN. Done. No “I’ll transfer on Monday.” The sale is closed.
No duplicates. Customer details are in the system. If they come back on Day 2 or talk to a different consultant, the system shows their existing record. Your team picks up where the last conversation left off.
After the Fair
Monday morning: follow-up, not data entry. All leads are already in your pipeline. No typing from paper forms. Your team opens the system on Monday and sees 200 leads organised by status.
Smart prioritisation. Start with the 40 Hot leads. These people were ready to book at the fair. A follow-up call or WhatsApp message on Monday morning (“Hi Puan Sarah, great meeting you at MATTA Fair! Here is the Hokkaido quotation we discussed. Ready to confirm?”) catches them while the excitement is still fresh.
Systematic follow-up. Every lead gets a follow-up schedule. Hot leads: call on Monday, follow up Wednesday. Warm leads: send quotation Monday, follow up Thursday. Cold leads: add to email list for future promotions. Nothing falls through the cracks.
Clear reporting. Two weeks later, your boss asks “How many MATTA Fair leads converted?” You pull the report: 200 leads captured, 180 quotations sent, 42 bookings confirmed, RM168,000 in revenue. 21% conversion rate. You know exactly which consultants performed best and which packages sold most.
The MATTA Fair Preparation Checklist
If your fair is on 3 to 5 April, your system should be ready by mid-March. Here is what to prepare:
Products and Pricing (Do This Now)
- ☐ Update your product catalog with all MATTA Fair packages and pricing
- ☐ Create quotation templates for your top 10 fair promotions
- ☐ Set up any MATTA Fair special pricing or early-bird discounts
- ☐ Ensure all pricing includes SST and any applicable charges
Lead Capture (1 Week Before)
- ☐ Set up a lead pipeline with stages: New → Contacted → Quoted → Booked → Lost
- ☐ Train your booth consultants on entering leads into the system (tablet or phone)
Payment Collection (1 Week Before)
- ☐ Test your payment links (FPX, DuitNow QR, card payments)
- ☐ Ensure invoicing works on mobile devices at the booth
- ☐ Prepare deposit invoice templates (e.g., 30% deposit of package price)
- ☐ Test e-Invoice submission from a mobile device
Follow-Up Plan (Before the Fair)
- ☐ Assign post-fair follow-up responsibilities (who calls which leads)
- ☐ Draft follow-up message templates for each lead temperature
- ☐ Block Monday and Tuesday after the fair for follow-up (no other meetings)
- ☐ Set targets: all Hot leads contacted by Monday EOD, all Warm leads by Wednesday
At the Booth
- ☐ Print WauHub Qr Code for lead capture
- ☐ Fully charged tablets or phones with system access
- ☐ POWERBANKS, Portable 5G/4G Modem as backup
- ☐ Each consultant logged into their own account
- ☐ Product catalog accessible for quick quotation creation
- ☐ Backup if Payment Merchant fail (QR code for DuitNow payment ready at the counter)
The First 72 Hours After MATTA Fair
The 72 hours after the fair determines whether your MATTA Fair investment pays off or not.
Sunday evening (Day 0): Review all captured leads. Confirm counts: total leads, Hot, Warm, Cold. Assign follow-up responsibilities.
Monday morning (Day 1): All Hot leads get a personal WhatsApp message or call. Reference specific conversations from the fair. “Hi Encik Rizal, we spoke at MATTA Fair on Saturday about the Turkey 10D8N package for your family. Here is the quotation we discussed — [quotation link]. Would you like to proceed?”
Monday afternoon: Send quotations to all Warm leads who did not receive one at the fair. Personalise where possible.
Tuesday (Day 2): Follow up on Hot leads who have not responded. Call them, do not just WhatsApp. A phone call after a fair creates a stronger connection than a text message.
Wednesday (Day 3): Follow up on Warm leads. “Hi, just checking if you had a chance to review the quotation. Happy to answer any questions or adjust the package.”
By Friday (Day 5): All Hot and Warm leads should have received at least 2 follow-up touches. Those who have not responded go into a weekly follow-up cycle.
After Day 5, the window of opportunity shrinks rapidly. MATTA Fair excitement fades. Customers who were comparing options have likely decided by then, either with you or with another agency.
Speed wins.
An Investment That Should Pay for Itself
Consider the economics. Your MATTA Fair booth costs RM5,000 to RM15,000 depending on size and location. Add staff costs, promotional materials, and travel fair special pricing, and your total investment might be RM10,000 to RM25,000.
If your conversion rate improves from 10% to 20% because you have a proper system, and your average booking value is RM3,000, here is the difference:
| Metric | Without System | With System |
|---|---|---|
| Leads Captured | 200 | 200 |
| Conversion Rate | 10% | 20% |
| Bookings | 20 | 40 |
| Revenue (at RM3,000 average) | RM60,000 | RM120,000 |
| Additional Revenue | RM60,000 |
An extra RM60,000 in revenue from the same fair, the same booth, the same team. The only difference is a system that captures leads digitally, sends quotations instantly, collects deposits immediately, and follows up systematically.
WauHub Is Ready to Help You Win MATTA Fair
WauHub is built for exactly this scenario. Malaysian travel agencies managing high-volume sales periods where speed, organisation, and follow-through make the difference between a good fair and a great one.
At the booth: Enter leads on your phone, create quotations from your product catalog in minutes, share quotation links via WhatsApp, collect deposits via FPX and DuitNow QR, and auto-submit e-Invoices to LHDN. All from your mobile device.
After the fair: All leads are in your pipeline. Filter by source (MATTA Fair), temperature (Hot, Warm, Cold), and status (New, Quoted, Booked). Follow up systematically. Track conversion. Know your ROI.
For your team: Each consultant has their own login. Leads are assigned to specific people. No duplicates, no confusion, no “I thought you were following up with that customer.”
MATTA Fair is less than 3 weeks away. Set up your system now, not the night before.
Get MATTA Fair-ready with WauHub.
We will help you set up your product catalog, quotation templates, and lead pipeline before the fair so your team walks in prepared and walks out with confirmed bookings.